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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot

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Why Does Shovel Knight Make So Many Cameos? "We Think It's Funny" https://ift.tt/GONSpb1

Shovel Knight, the character, made his debut in 2014 in a video game appropriately called Shovel Knight. The game was praised upon release and is remembered as a well-executed platformer inspired by NES classics. Since then, the game has received multiple DLC additions and Shovel Knight has appeared in spin-offs like Shovel Knight Pocket Dungeon and most recently, the roguelike platformer, Shovel Knight Dig. More impressive, however, is Shovel Knight's penchant for appearing in games that don't have his name in the title. Shovel Knight has either appeared as himself, or been referenced, in at least 33 non-Shovel Knight games. He even received his own Amiibo and a line of kid's meal toys with Arby's.

Ahead of the release of Shovel Knight Dig, we spoke with Yacht Club's Celia Schilling, who handles licensing and marketing for Shovel Knight, and asked a simple question: Why is Shovel Knight in so many things that aren't Shovel Knight? "Oh, I don't know. There's a lot of them," Schilling says. "We think it's funny. It's just that we've always imagined Shovel Knight as like an all-encompassing universe. To see Shovel Knight in different things, or like Arby's kids meal toys--it just makes sense for our brand. And it's hilarious."

Shovel Knight Dig is much more than a cameo for the knight with a unique weapon. Dig is a roguelike that gives Shovel Knight a host of new abilities and upgrades, but unlike games like Shovel Knight Pocket Dungeon (a puzzle game), Dig feels like it could almost be a sequel. It's not called Shovel Knight 2, though, for a very specific reason. "It can't be a sequel because it's a prequel," Schilling says. "It follows Shovel Knight's point of view in his story, so it's technically a prequel to Shovel of Hope. It takes you back to the good old days of him and Shield Knight just adventuring and beating up baddies and collecting treasure."

Continue Reading at GameSpot

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