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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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The US Military Is Training Sea Lions To Play Video Games

The US Military Is Training Sea Lions To Play Video Games https://ift.tt/e1SgpD3

The US Navy's squad of sea lions--yes, actual aquatic mammals--has been trained to play video games as part of a new research program. According to the scientists behind the program, the pinnipeds enjoy gaming just like we do.

As part of the US Navy's Marine Mammal Program, which trains sea lions and dolphins to assist in reconnaissance and recovery missions, the Navy is also bound to provide the highest standard of care for the animals in its ranks. One of the newest tools developed to keep its animals engaged and happy is a video game.

Called the Enclosure Video Enrichment system, or EVE, the game sees sea lions using an oversized set of buttons to control a cursor on a screen, completing certain objectives in a simplified form of video game.

Continue Reading at GameSpot
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