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Fortnite’s Item Shop Has Become An Increasingly Annoying Labyrinth Of Frustration

Fortnite’s Item Shop Has Become An Increasingly Annoying Labyrinth Of Frustration https://ift.tt/CIqR0WL The Fortnite item shop has always been kind of annoying, because it's never had a consistent inventory you could browse like a normal store. There are more than 2,000 Fortnite skins that have been sold in the item shop, but only a few dozen are available on any given day. But Epic has never been content with just the FOMO angle--the company has been dinged by regulatory agencies all over the world for its "dark patterns" and coercive sale techniques. In some very significant ways, the Fortnite item shop is in much better shape now because of the changes those agencies forced Epic to implement--like being able to cancel an errant purchase, and knowing exactly when an item will leave the shop. Still, though, Epic continues to come up with new ways to make the Fortnite shopping experience more complicated and annoying, particularly in the past year. Let's break ...
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Microsoft's Strategy To "Spend Sony Out Of Business" Revealed In 2019 Internal Email

Microsoft's Strategy To "Spend Sony Out Of Business" Revealed In 2019 Internal Email https://ift.tt/wxalQqO

As part of the ongoing trial between the Federal Trade Commission and Microsoft, an internal email from Xbox Game Studios chief Matt Booty encouraging Microsoft CFO Tim Stuart to "spend Sony out of business" has been made public. The email, which was sent in December 2019, explains Microsoft's aggressive acquisition plans, which almost resulted in the company purchasing Sega, Niantic, and Bungie.

In the email, first shared by The Verge, Booty writes, "We (Microsoft) are in a very unique position to go spend Sony out of business. If we think that video game content matters in 10 years, we might look back and say, 'Totally would have been worth it to lose $2B or $3B in 2020 to avoid a situation where Tencent, Google, Amazon, or even Sony have become the Disney of games and own most of the valuable content.""

Booty went on to explain how it is "practically impossible" for a company to start a new streaming service due to Disney's competitive holdings, before drawing a comparison between video streaming services and the future of the games industry:

Continue Reading at GameSpot
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