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PS5 Sales Soared In The US, And There Is A Pretty Obvious Reason Why

PS5 Sales Soared In The US, And There Is A Pretty Obvious Reason Why https://ift.tt/cyI371i The PlayStation 5 had a strong sales week recently, with weekly sales of Sony's platform reaching new heights for the year so far. What caused the uptick in PS5 sales for the week that ended April 4? The growth in sales no doubt was attributable, at least in part, to the fact that Sony raised the price of the PS5 on April 2 , so it seems people were motivated to buy a console before prices went up. Circana's Mat Piscatella shared this information , saying the surge in sales for the PS5 came "as price increases loomed." The increased spending on PS5 help drive weekly hardware sales overall in the US--covering all platforms--to double compared to the same week a year ago. Continue Reading at GameSpot
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Microsoft's Strategy To "Spend Sony Out Of Business" Revealed In 2019 Internal Email

Microsoft's Strategy To "Spend Sony Out Of Business" Revealed In 2019 Internal Email https://ift.tt/wxalQqO

As part of the ongoing trial between the Federal Trade Commission and Microsoft, an internal email from Xbox Game Studios chief Matt Booty encouraging Microsoft CFO Tim Stuart to "spend Sony out of business" has been made public. The email, which was sent in December 2019, explains Microsoft's aggressive acquisition plans, which almost resulted in the company purchasing Sega, Niantic, and Bungie.

In the email, first shared by The Verge, Booty writes, "We (Microsoft) are in a very unique position to go spend Sony out of business. If we think that video game content matters in 10 years, we might look back and say, 'Totally would have been worth it to lose $2B or $3B in 2020 to avoid a situation where Tencent, Google, Amazon, or even Sony have become the Disney of games and own most of the valuable content.""

Booty went on to explain how it is "practically impossible" for a company to start a new streaming service due to Disney's competitive holdings, before drawing a comparison between video streaming services and the future of the games industry:

Continue Reading at GameSpot
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