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Xbox Exec Isn’t Freaking Out Over GTA 6 Presales

Xbox Exec Isn’t Freaking Out Over GTA 6 Presales https://ift.tt/P2BKkTb Grand Theft Auto 6 is under two months away, but the early sales numbers for the game are already starting to get out. According to a sales tracker posted by Sensor Tower , GTA 6's PlayStation 5 presales are outnumbering Xbox Series X|S a ratio of more than 3:1. However, Xbox's Chief Strategy Officer Matthew Ball has refuted a report that Microsoft is unhappy about those sales numbers. In a message posted on X , Ball wrote, "We are very happy with GTA 6 pre-orders. The title is breaking records for Xbox, we expect even more records will be broken throughout the fall, and our internal analysis shows our share of pre-orders to be matching our share of the console market." https://twitter.com/ballmatthew/status/2103210975256330501?s=46 Ball’s point about the preorders “matching [Xbox's] share of the console market” may be correct. There are considerably more PlayStation 5 consoles...

How Borderlands Ensures Character-Driven Storytelling Remains A Focus 14 Years Later

How Borderlands Ensures Character-Driven Storytelling Remains A Focus 14 Years Later https://ift.tt/GvgXNM4

The Borderlands franchise holds a peculiar place within the history of the gaming industry, kickstarting a genre that has gone on to become a different kind of beast. After all, though the concept of combining both RPG and first-person shooter mechanics was first seen in 2007's Hellgate: London, the loot-shooter genre owes its popularity to 2009's Borderlands. And yet, today, many of the most popular loot-shooters are also live-service games (like Destiny 2 and Warframe). Borderlands is not, having never adopted that format. It instead has multiple sequels--some of which diverge from the original game and don't feature any looting or shooting.

Like these other live-service game franchises, however, character-driven storytelling has been one of the main unifying pillars of Borderlands, which has been supported by a writer's room. "Gearbox is casually unique in the sense that we maintain a writer's room," Gearbox Entertainment associate director of narrative properties April Johnson told me. "So we don't just plunk you to work on a project and say, 'Okay, enjoy the two of you doing this--we have multiple things that we are working on, so we won't Voltron up as a full unit until later.'"

Having a constant writer's room is a strategy you usually see in story-driven live-service games where maintaining a narrative vision over multiple years--over a decade in the case of some games like Destiny--is important. It's not often seen in AAA franchises that feature several sequels and recruit a new set of writers from project to project. Gearbox Entertainment is not wholly unique in this strategy within the gaming industry, but it is a rare exception and the team points to this as one of the reasons for how the studio has managed to curate a specific narrative voice across all its projects.

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