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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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Netflix Will Remove Ads On Fourth Episode If Users Binge-Watch Three In A Row

Netflix Will Remove Ads On Fourth Episode If Users Binge-Watch Three In A Row https://ift.tt/Rxy3WrP

Netflix has announced a new feature for the company's ad-supported streaming tier, and it involves binge watching. A new format with the working title "Binge Ad" will launch in Q1 2024, and it will allow users on the ad-based plan to watch a fourth episode with no ads if they binge-watch the previous three.

Netflix said this new offering aims to leverage the popular viewing behavior where users watch multiple episodes in a row, known as binge-watching. Binge-watching is a very popular phenomenon on Netflix and other streaming sites, so it's no surprise to see Netflix go even further and actively encourage people to do this by offering a reward for doing so. It may also help Netflix increase its own viewership stats.

For years, Netflix balked at the idea of adding ads to its platform, but the company finally launched a lower-priced, ad-supported tier in November 2022. It's gone on to become a big success, helping to drive more account sign-ups. Not only that, Netflix can charge a subscription fee ($7/month) and get money from brands for ads, providing Netflix another way to make lots of money.

Continue Reading at GameSpot
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