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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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The Witcher 4 Won't Use AI To Replace Workers When Production Ramps Up This Year

The Witcher 4 Won't Use AI To Replace Workers When Production Ramps Up This Year https://ift.tt/V8RLIWD

CD Projekt Red is gearing up to ramp up production on The Witcher 4 later this year, with the company planning to avoid using artificial intelligence programs to replace its employees. Instead, CDPR plans to have "around 400" people working on the sequel in a few months.

"We'd like to have around 400 people working on the project by the middle of the year", CDPR CEO Adam Badowski explained to Forbes. When asked about the use of AI tools, Badowski added that while the company had formed a team to look at how it could incorporate this technology into its work, it didn't see it as a replacement for its employees.

"We think that AI is something that can help improve certain processes in game production, but not replace people," Badowski said. Currently, CDPR has several projects in varying stages of development, ranging from a remake of the first Witcher game all the way up to a full-fledged sequel to Cyberpunk 2077, although these are being developed in the wake of the company laying off 10% of its workforce.

Continue Reading at GameSpot
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