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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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Madame Web Box Office: How Did The Movie Do In Its First Weekend?

Madame Web Box Office: How Did The Movie Do In Its First Weekend? https://ift.tt/XMSgmIj

The Spider Man spin-off movie Madame Web from Sony Pictures opened on Valentine's Day, and the early box office results were not great. However, the movie is doing slightly better than some expected, bringing in $52 million worldwide for its opening period.

This was an abnormal opening period, as the film opened on Wednesday, February 14, and these numbers cover a six-day period spanning through Monday, February 19 for the Presidents' Day holiday. The movie earned $26 million over six days in the US and, as mentioned, $52 million worldwide over that time span.

The movie was estimated to have cost $80 million to produce (prior to marketing expenses), which means it has not yet broken even. However, Deadline reported that, due to the solid box office results so far, the movie will not "suffer as much as originally feared."

Continue Reading at GameSpot
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