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Most Nintendo Employees Found Out About Tears Of The Kingdom When You Did

Most Nintendo Employees Found Out About Tears Of The Kingdom When You Did https://ift.tt/rxfcQsk Nintendo has a good track record when it comes to keeping secrets, and in the case of The Legend of Zelda: Tears of the Kingdom , the Breath of the Wild sequel's announcement was one of the company's most confidential projects. In fact, the game's existence was so secret that many Nintendo employees only found out about it when it was teased during the E3 2019 Nintendo Direct livestream. According to former Nintendo of America marketing and PR leads Kit Ellis and Krysta Yang, Tears of the Kingdom had a "higher level" of security than any other Nintendo project that they worked on, and they claimed that only a small handful of people at NoA knew about it. https://youtu.be/eeyniV4efYM?t=3329 Ellis, who was the director of social media marketing and original content at the time, said that he was trusted enough to be told about the sequel and that he had to ...
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Nintendo Sees Potential In Generative AI, But Won't Make Games Created "By Technology Alone"

Nintendo Sees Potential In Generative AI, But Won't Make Games Created "By Technology Alone" https://ift.tt/WUKBHad

Several video game companies have begun exploring how generative AI can help with the development process of their titles, but Nintendo isn't ready to embrace the technology just yet. When asked in a shareholder Q&A if the company had any initiatives in place to use AI, Nintendo president Shuntaro Furukawa explained that AI could be used "in creative ways" but there were also "issues with intellectual property rights" to deal with.

"Generative AI, which is becoming a big topic recently, can be used in creative ways, but we recognize that it may also raise issues with intellectual property rights," Furukawa said. While Nintendo is open to "utilizing technological developments," it is currently relying on its experienced employees to develop unique games.

"We have decades of know-how in creating the best gaming experiences for our players. While we are open to utilizing technological developments, we will work to continue delivering value that is unique to Nintendo and cannot be created by technology alone," Furukawa said.

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