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Nintendo Fans Don’t Know What They Want

Nintendo Fans Don’t Know What They Want https://ift.tt/p2JzHkb Steve Jobs famously said, "People don't know what they want until you show it to them." But I sometimes wonder whether the late Apple CEO would have struggled with predicting what Nintendo fans want. I still remember the divisive online reaction to the initial reveal of Wind Waker at Space World 2001, when fans hoping to see a more realistic, grown-up Link on the GameCube were met with a cartoony, cel-shaded child Link (quickly dubbed "Celda") instead." Of course, that game is now cherished as a classic amongst fans, and it still holds up if you were to fire it up on the Switch 2 via the GameCube Classic library today. Still, skeptics couldn't get over having caught a glimpse of a tech demo of Link fighting Ganondorf only to be given a stylistically different game instead. While not at the same level of vitriol, I even recall similar grumbles when what eventually became Breath of t...
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Nintendo Sees Potential In Generative AI, But Won't Make Games Created "By Technology Alone"

Nintendo Sees Potential In Generative AI, But Won't Make Games Created "By Technology Alone" https://ift.tt/WUKBHad

Several video game companies have begun exploring how generative AI can help with the development process of their titles, but Nintendo isn't ready to embrace the technology just yet. When asked in a shareholder Q&A if the company had any initiatives in place to use AI, Nintendo president Shuntaro Furukawa explained that AI could be used "in creative ways" but there were also "issues with intellectual property rights" to deal with.

"Generative AI, which is becoming a big topic recently, can be used in creative ways, but we recognize that it may also raise issues with intellectual property rights," Furukawa said. While Nintendo is open to "utilizing technological developments," it is currently relying on its experienced employees to develop unique games.

"We have decades of know-how in creating the best gaming experiences for our players. While we are open to utilizing technological developments, we will work to continue delivering value that is unique to Nintendo and cannot be created by technology alone," Furukawa said.

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