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Nintendo Won't Focus On Making Switch 2 Games Exclusively, Switch 1 Remains Important

Nintendo Won't Focus On Making Switch 2 Games Exclusively, Switch 1 Remains Important https://ift.tt/OrYBS7c Nintendo president Shuntaro Furukawa has stressed how vital it is for the company to keep driving sales of Switch 1 games, even though the Switch 2 has come to market. During the company's latest earnings briefing , Furukawa said, "I believe it is important that we consider how to expand the entire software business, including titles for both Nintendo Switch and Nintendo Switch 2." He said Nintendo should take this approach as opposed to "focusing only on sales of Nintendo Switch 2 software." Furukawa said this in response to a question about the slowed sales of Switch 2-exclusive Mario Kart World after the company discontinued the hardware bundle that included the game. The executive said Mario Kart World remains an "important title" for Nintendo and that he expects it to continue to sell throughout the lifecycle of the Switch 2. Continue R...
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Nintendo Sees Potential In Generative AI, But Won't Make Games Created "By Technology Alone"

Nintendo Sees Potential In Generative AI, But Won't Make Games Created "By Technology Alone" https://ift.tt/WUKBHad

Several video game companies have begun exploring how generative AI can help with the development process of their titles, but Nintendo isn't ready to embrace the technology just yet. When asked in a shareholder Q&A if the company had any initiatives in place to use AI, Nintendo president Shuntaro Furukawa explained that AI could be used "in creative ways" but there were also "issues with intellectual property rights" to deal with.

"Generative AI, which is becoming a big topic recently, can be used in creative ways, but we recognize that it may also raise issues with intellectual property rights," Furukawa said. While Nintendo is open to "utilizing technological developments," it is currently relying on its experienced employees to develop unique games.

"We have decades of know-how in creating the best gaming experiences for our players. While we are open to utilizing technological developments, we will work to continue delivering value that is unique to Nintendo and cannot be created by technology alone," Furukawa said.

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