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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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Pokemon Go Festival Of Light Marks Morelull And Shiinotic's Debut, X

Pokemon Go Festival Of Light Marks Morelull And Shiinotic's Debut, Xerneas's Return https://ift.tt/FVjl2aX

Those waiting for Niantic to shed some light on the next big Pokemon Go event are in luck, as the company has released details on the Festival of Light, which begins October 14 at 10 AM local time and runs until October 17 at 8 PM local time.

Morelull and Shiinotic, the mushroom-like Pokemon from the Alola region, will make their Pokemon Go debut during the Festival of Light event. Morelull will appear in the wild, and 50 candies will be required to evolve a caught Morelull into Shiinotic.

Shiinotic (left) and Morelull arrive in Pokemon Go on October 14.
Shiinotic (left) and Morelull arrive in Pokemon Go on October 14.

The event will also mark the return of Xerneas, the sixth-generation legendary Pokemon and cover star of Pokemon X, to five-star raids. Lucky players who challenge Xerneas in a raid may encounter its shiny variant when it's time to try and catch the Pokemon for themselves.

Continue Reading at GameSpot
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