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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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Take-Two Boss On Microsoft Buying Activision Blizzard: "It's A Good Thing"


Take-Two Boss On Microsoft Buying Activision Blizzard: "It's A Good Thing" https://ift.tt/daM1x0m

In an interview with Sharon Waxman, Take-Two Interactive CEO Strauss Zelnick came out in favor of the upcoming Microsoft-Activision merger.

Around seven minutes into the interview, when asked whether he thought the merger would close, Zelnick replied, "I can't really predict what the regulators will do, we're certainly of the belief it's a good thing for Microsoft and for the industry." Waxman immediately asked for clarification and Zelnick responded by framing Microsoft and Take-Two's relationship as not entirely competitive.

Emphasizing Take-Two and Microsoft's different businesses, Zelnick said, "It's a highly fragmented business, there's plenty of creativity to go around. Microsoft is an ally of ours and if this makes their business more powerful we think that's good for us." Waxman pushes back by stating Activision is a software company, which would theoretically cut in on Take-Two's business.

Continue Reading at GameSpot
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