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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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GTA 6 Aiming To Be "Something You've Never Seen Before," Take-Two Boss Says

GTA 6 Aiming To Be "Something You've Never Seen Before," Take-Two Boss Says https://ift.tt/DWqSfhb

Take-Two CEO Strauss Zelnick has commented on the challenge that GTA developer Rockstar Games faces each time it create a new entry in the popular series. Appearing on the Aarthi and Sriram Show, Zelnick said Rockstar always has to find a way to deliver something no one has ever seen before, and that isn't easy.

"I think that's the challenge that the folks at Rockstar face every time that there is a new iteration of Grand Theft Auto. It needs to be something you've never seen before," Zelnick said (via VGC). "And it needs to reflect the feeling that we have about Grand Theft Auto--that's a big challenge for the team. Rockstar's answer is seek perfection. Seek nothing short of perfection, and we'll get there."

Zelnick also spoke at length about his upbringing, his passion for fitness, and his career path that led him to Take-Two. It's a great deep-dive interview with some fascinating insights.

Continue Reading at GameSpot
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