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GTA 6 Aiming To Be "Something You've Never Seen Before," Take-Two Boss Says
Take-Two CEO Strauss Zelnick has commented on the challenge that GTA developer Rockstar Games faces each time it create a new entry in the popular series. Appearing on the Aarthi and Sriram Show, Zelnick said Rockstar always has to find a way to deliver something no one has ever seen before, and that isn't easy.
"I think that's the challenge that the folks at Rockstar face every time that there is a new iteration of Grand Theft Auto. It needs to be something you've never seen before," Zelnick said (via VGC). "And it needs to reflect the feeling that we have about Grand Theft Auto--that's a big challenge for the team. Rockstar's answer is seek perfection. Seek nothing short of perfection, and we'll get there."
Zelnick also spoke at length about his upbringing, his passion for fitness, and his career path that led him to Take-Two. It's a great deep-dive interview with some fascinating insights.
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