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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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Barbie Director Greta Gerwig To Make Two Narnia Movies For Netflix - Report

Barbie Director Greta Gerwig To Make Two Narnia Movies For Netflix - Report https://ift.tt/RvpWCwm

Greta Gerwig has already secured a deal with Netflix to write and direct a minimum of two films based on C.S. Lewis's series, The Chronicles of Narnia, as reported by The New Yorker. It has been widely rumored for some time that Gerwig will be directing the new Narnia movies, following Netflix's acquisition of the Narnia movie rights back in 2018--The New Yorker's article likely finally confirms it.

The article also highlights Gerwig's creative approach, indicating that following Barbie, she is not inclined to embark on another project centered around toys. Gerwig expressed her preference for stories that deeply resonate with her, stating, "It would have to be something that has some strange hook in me, that feels like it goes to the marrow."

In addition, the piece delves into Mattel's strategic shift from a toy manufacturer to an intellectual property management company, and many of the complexities and obstacles involved in IP-based filmmaking. It also explores Mattel's efforts to reclaim Barbie's rights, Gerwig's creative process, the influence of Mattel's Design Center, and the trend of nostalgia-driven films.

Continue Reading at GameSpot
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