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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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New Borderlands Game Revealed, It's Not What You Think It Is

New Borderlands Game Revealed, It's Not What You Think It Is https://ift.tt/duKwEci

Genvid Entertainment and Gearbox have announced Borderands EchoVision Live, an interactive streaming series. It's a community-led game where players decide how a story unfolds, similarly to something like Twitch Plays Pokemon.

The game follows eight tourists who want to be Vault Hunters. After spending money on a tour of Eden-6, they find themselves stuck in the town of Greywater Junction. They must work together and overcome bandits in order to survive.

The audience will engage with the story to determine how the characters develop and decide their fates. "Every decision you make, every moment you participate matters.” explained Jacob Navok, CEO of Genvid Entertainment in a press release. "This is your chance to make a mark, to leave a legacy in this world. Decisions don’t have a reset button and are shared by all participants."

Continue Reading at GameSpot
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