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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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Zelda: Tears Of The Kingdom Has Surpassed 18 Million Copies Sold

Zelda: Tears Of The Kingdom Has Surpassed 18 Million Copies Sold https://ift.tt/GHucwyQ

Nintendo announced that The Legend of Zelda: Tears of the Kingdom has sold 18.51 million copies as of June 30. The company released its financial results for the second quarter of 2023, which covered April, May, and June of this year. According to Nintendo, Tears of the Kingdom accounted for around half of the company's first-party games sold this fiscal year.

As Nintendo notes, most of the consumers who purchased Tears of the Kingdom had also played Breath of the Wild. However, as time has passed, Nintendo has seen "a growing percentage of purchases" by consumers who have not played the first installment. Tears of the Kingdom is already one of the year's bestselling games, outpacing the likes of Diablo 4 and Star Wars Jedi: Survivor on physical copies alone.

For context, Breath of the Wild, which launched in 2017, has sold around 30.65 million copies. In just under two months, Tears of the Kingdom has already sold half as many copies as Breath of the Wild, meaning it could very well outsell its predecessor if it continues at this pace.

Continue Reading at GameSpot
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