New Research Proves What We Already Knew: Women Are Underserved By Game Industry
New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
From Call of Duty to Counter-Strike, the sub-machine gun has dominated virtual battlefields, so much so that nearly every shooter has at least one that players would label “overpowered”. Today, some consider the weapon to be niche or obsolete, but why has the SMG reigned supreme in gaming for so long? With the help of Keeper of Firearms & Artillery, Jonathan Ferguson, we’ve come to the Royal Armouries museum in the UK to learn more about the history of the SMG, and find out why games are getting the humbl
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