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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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Starfield Climbs To 12 Million Players, Phil Spencer Believes It Can Have Skyrim-Like Life

Starfield Climbs To 12 Million Players, Phil Spencer Believes It Can Have Skyrim-Like Life https://ift.tt/LF2hNkg

Xbox is celebrating a new milestone for Starfield after Phil Spencer announced it's now seen over 12 million total players in the three months since launch. The Xbox head also talked about the future of the space exploration epic, comparing Bethesda's ambitions for the game to Skyrim's extended life cycle.

Speaking at CCXP in Brazil, as picked up by IGN, Spencer celebrated Starfield's success since launch. "Starfield has now had over 12 million players since the launch of Starfield, and it still sits in our top 10 most-played games from our studios," he said.

When asked if Spencer could see Starfield having a similar lifespan to Skyrim, the Bethesda RPG that is still popular with fans 12 years after its release, he said "that's our goal." Spencer added that Todd Howard and the team at Bethesda hope that Starfield can be a similar experience to Skyrim for "people who love space and space exploration."

Continue Reading at GameSpot
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