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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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You'll Soon Start Seeing Ads On Discord--From Your Friends

You'll Soon Start Seeing Ads On Discord--From Your Friends https://ift.tt/8juwUcZ

Discord will soon start incorporating ads into its free in-game chat and streaming software, despite the fact the company has long said it didn't want to rely on ads for revenue like other social media companies.

According to a report from The Wall Street Journal, Discord is looking to integrate ads from video game developers and publishers "in the coming week." Discord previously detailed its ad approach in a blog post. The idea is that you'll earn gifts for playing games and completing "Sponsored Quests," specific in-game tasks, while you stream for friends to watch. Friends watching will then get their own chances to complete a sponsored quest and earn their own rewards.

The idea sounds similar to the digital rewards, or drops, streaming service Twitch offers to viewers when they watch certain streams as part of paid partnerships.

Continue Reading at GameSpot
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