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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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Nintendo Has A Simple But Effective Plan To Stop Switch 2 Scalpers

Nintendo Has A Simple But Effective Plan To Stop Switch 2 Scalpers https://ift.tt/OlgrUZ9

Nintendo has a plan to combat the potential scalping of its Switch successor: one that boils down to making certain that there are enough units available to satisfy demand when it's eventually released. In a Q&A session during a shareholders meeting, Nintendo President Shuntaro Furukawa explained how the company will take on the reseller market.

"As a countermeasure against resale, we believe that the most important thing is to produce a sufficient number to meet customer demand, and this idea has not changed since last year," Furukawa said (translated via IGN). "In addition to this, we are considering whether there are any other measures that can be taken to the extent allowed by laws and regulations, taking into account the circumstances of each region."

At the start of the COVID-19 pandemic in 2020, Switch consoles became sought-after items. The global semiconductor shortage in 2021 saw supply shrink, but echoing previous statements regarding availability, Furukawa added that Nintendo is anticipating that it'll have enough stock to combat scalping.

Continue Reading at GameSpot
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