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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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Target Circle Week Includes Deals On Rarely Discounted Lego Sets

Target Circle Week Includes Deals On Rarely Discounted Lego Sets https://ift.tt/hReFEtu

Target is offering a selection of Lego sets for 30% off as part of its Target Circle Week sale running from October 6-12. There are over 20 kits eligible for the deal, including releases from Lego's Marvel, Super Mario, Star Wars, and Sonic The Hedgehog collections, among many others. The promotion is available to Target Circle Members, which you can join for free if you're not already a member and get immediate access to the discounts.

See all Lego deals at Target

Two sets worth mentioning are the Lego Marvel Spider-Man Mask and Wolverine's Adamantium Claw figures. These are exclusive to Target, and the 30% discount brings both down to $49 from their normal $70. There's only one Lego Star Wars kit included in the sale, but it's a cool one featuring The Mandalorian's Fang starship and a Tie Interceptor, plus a few minifigures. You can grab it for $70 (was $100).

Continue Reading at GameSpot
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