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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot

Save On These Lego Speed Champions Car Bundles For A Limited Time

Save On These Lego Speed Champions Car Bundles For A Limited Time https://ift.tt/J7R3tnZ

Black Friday has officially begun, and like previous years, there's a whole lot of Lego on sale. Fans of the toyline are spoiled for choice with all the sets on sale, including the Lego Speed Champions vehicles line. Walmart is offering several of the two-packs from this line for $25 (was $45) and a $5 Walmart Cash credit that can be redeemed for a future purchase. This series of Lego sets is inspired by racing and features classic and modern cars from famous brands like Aston Martin, Mercedes-AMG, and BMW. These two-packs normally sell for $45 each, but Walmart is offering a $20 discount on each one. You'll also find a few of them on sale at Amazon--read on to see all the details on these Black Friday Lego set deals.

The Lego Store Black Friday sale has also begun, and the main event is the new 3,600-piece Lego Icons: Star Trek U.S.S. Enterprise. The iconic Galaxy-class flagship is priced at $400, and if you purchase it before the Black Friday sale ends December 1, you'll get three Lego freebies: The Lego Card Game Set is given away with all orders $65 and up, spending $170 or more will get you the Lego Hot Chocolate Stand, and orders of $250 and up will see the Lego Mini Knight's Castle (590 pieces) added to your basket. Other deals include a big discount on the 435-piece Batman: The Animated Series Batmobile and the 1,088-piece Battle Droid with STAP is on sale for $90 (was $140). Check the links below for some of our favorite markdowns in Lego's sale.

For a closer look at more Lego deals--as well as the best discounts on Blu-rays, video games, and more--head over to GameSpot's Black Friday Deals Hub to see everything on sale.

Continue Reading at GameSpot

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