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New Research Proves What We Already Knew: Women Are Underserved By Game Industry

New Research Proves What We Already Knew: Women Are Underserved By Game Industry https://ift.tt/FprWSK9 Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC ). According to Ampere's latest study, women make up 48% of the current gaming market, and roughly 922 million players are female. Ampere's research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm's latest study is the revelation that a lack of time or money isn't what's keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don't spend more time (and money) on gaming. To that I say: No shit. Continue Reading at GameSpot
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The Steam Machine Doesn't Even Have To Try

The Steam Machine Doesn't Even Have To Try https://ift.tt/Xt5Ahzs

When news of the revived Steam Machine dropped, throngs of excited enthusiasts quickly staked a claim in its existence. They excitedly heralded its entry into what we all know to be the long-dead "console war." The media chimed in too, opining about the timeliness of its return and whether or not it has the chance to significantly dent the crowded market it's entering into.

But I don't think the Steam Machine really needs to "fight" in the traditional sense to be competitive. That's because I don't believe it actually has to do anything in order to chip away at the already-crumbling console infrastructure to win hearts and minds. It just has to be there.

The console market is arguably in the best place it's ever going to be for a large shakeup. Nintendo is, as always, doing its own thing with the Switch 2, which has proven itself to be a phenomenon beyond what we've seen before, and capable of filling the first Switch's intimidatingly large shoes and serving Nintendo's large niche.

Continue Reading at GameSpot
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